Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
SME Featured APAC
No posts found

APAC SMEs are catching up the digital transformation wave: report

by Teddy Cambosa

-

October 20, 2020

Singapore—Small-medium enterprises (SME) in Asia Pacific are slowly making their way into being adoptive to today’s business changes across the digital transformation sphere, according to a report from IT and networking company Cisco and market intelligence firm IDC.

With more than 1,400 respondents across APAC SMEs, the report found out that there is a significant increase for digital adoption, showing a 16% growth for SMEs willing to integrate more digital transformation strategies, compared to the 11% growth last year.

On the other hand, 53% of SMEs showed initial willingness to be ‘observant’ at first for their small modern digital changes, while 31% of SMEs showed reactiveness to move into the digital market and are slow in their own transition.

The current COVID-19 pandemic proved to be one of the major reasons for digital transition of SMEs, as statistics showed that 94% of SMEs showed reliance on technological measures for their businesses. In regards to using digital business measures as a way to make roundabout on disruptive events i.e. the pandemic, 55% percent said that such measures are important and are crucial for the business framework.

Some of the leading goals for digitalization of SMEs include market expansion, improved customer experience (CX), prototype kickstart/startup, supply chain, among others.

Cisco estimates that with willingness from SMEs to conduct business presence online, such enterprises are forecasted to   bring $2.6–$3.1 trillion in GDP across Asia Pacific, suggesting faster economic recovery by 2024.

Related Tags SME APAC News APAC Business development Digital business Digital Strategy digital transformation smb Cisco IDC
Share this article

Related Articles

View All
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
May 16, 2025
Fatima Baduria
No posts found
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
Aliza Carmona
Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025
May 16, 2025
Teddy Cambosa
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
May 16, 2025
Fatima Baduria
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
May 16, 2025
Aliza Carmona
Stanley House Studios expands travel division with Sheraton, Amora wins
May 16, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin