Singapore – AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has introduced AnyLive, a generative AI-powered live commerce platform that transforms how businesses connect with customers. By leveraging AI-generated virtual live streamers, AnyLive enables businesses to conduct live commerce seamlessly in multiple languages, breaking free from the constraints of time and location.
E-commerce in APAC is thriving, but successfully navigating the region’s diverse languages, cultures, and regulations remains critical for cross-border growth. Social commerce is expected to see double-digit growth in 2024, with 68% of Southeast Asian retailers planning increased investment. While live commerce is gaining momentum on platforms like TikTok, Shopee, and Lazada, challenges such as talent shortages and limited production spaces continue to hinder progress.
AnyMind sought to address these challenges with the launch of AnyLive. The live commerce platform automates and enhances traditional live commerce processes through AI, enabling businesses to capitalise on the growing trend of live commerce while overcoming cross-border expansion obstacles.
AnyLive harnesses generative AI to create virtual live streamers that mirror a brand’s identity. These AI-powered avatars can stream continuously, showcasing products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with additional languages in development.
Moreover, AnyLive utilises large-language models to automatically create live-stream scripts based on product information and deliver real-time responses during broadcasts. The platform seamlessly integrates with major e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, enabling brands to expand their reach by streaming simultaneously across multiple channels.
To enhance business support, AnyMind Group is also assembling expert teams to offer operational assistance, including data-driven analysis of viewership, comments, and sales, helping brands optimise their live streams. Additionally, brands can leverage AnyMind’s influencer marketing platform, AnyTag, which boasts a database of over 790,000 influencers, to collaborate with human live streamers and boost engagement during peak times.
Speaking on the launch, Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India, and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
Early adopters of AnyLive, including Evian and SUNA, have seen impressive results. Sino-Pacific Trading (Thailand) Co., Ltd. reduced Evian’s live commerce costs by 90% while boosting monthly streaming hours. Additionally, GenAI streamers outperformed human streamers in GMV. NIL CO., Ltd. improved SUNA’s sales in Thailand and Malaysia, gaining valuable insights into viewer behaviour and planning to combine AI and human streamers for an enhanced strategy.
