American Express continues ‘Shop Small’ movement to support local businesses this SG60

Singapore – American Express has launched its ‘Shop Small’ movement for its sixth year to support local businesses in Singapore. The initiative is part of its celebration of SG60.

The ‘Shop Small’ movement enables eligible American Express Card Members to get cash back when purchasing at local businesses this August. Every S$10 they spend on participating businesses will give them S$3 back. 

To join, American Express Card Members need to enrol in the Small Shop offer through the Amex app or website. They can enjoy the offer up to five times.

For businesses participating in the ‘Shop Small’ initiative, it is an opportunity to reach more audiences and drive growth.

American Express first launched the movement in 2010 in the U.S., designed to spark interest in small and local businesses.

Meanwhile, American Express is also supporting local female-led businesses along with female athletes as part of its partnership with F1 ACADEMY. The collaboration will see a local shop being featured on the American Express-branded F1 ACADEMY livery.

Marlin Brown, country manager for American Express Singapore, said, “We’re pleased to continue supporting local businesses through Shop Small, which encourages shoppers to engage both with the businesses they know and love and new ones that make their local communities special.”

“With Singapore marking its 60th birthday this year, it’s a meaningful moment to recognise the contribution of local businesses to our communities. With the acceptance of American Express Cards on Singapore’s public transport and Shop Small, Card Members will enjoy a seamless experience as they commute and shop, while encouraging more footfall for local businesses,” Brown added.