ACRF taps 303, Mediahub for new fundraising campaign to boost cancer research awareness

Perth, Australia — The Australian Cancer Research Foundation (ACRF) has appointed Mediahub and creative agency 303 to lead a new campaign designed to boost public awareness and drive donations to support life-changing cancer research.

Following a competitive pitch process, the agency partnership will deliver an integrated strategy spanning always-on digital activity, search marketing and targeted engagement around key fundraising periods. 

The initiative will combine Mediahub’s media planning and buying expertise with 303’s data and analytics capabilities, helping ACRF cut through an increasingly crowded charity landscape and connect with audiences more effectively.

Since its establishment in 1984, ACRF is Australia’s only charity dedicated solely to funding cancer research and has committed more than $209 million in grants to 93 research projects across 44 research institutes nationwide. 

303 and Mediahub General Manager Media Kylie Macey said the campaign would focus on highlighting ACRF’s unique role in advancing cancer research: “We’re looking forward to working closely with the ACRF team to meet this challenge, and ensure their valuable work is both recognised, and rewarded.” 

For ACRF CEO Kerry Strydom, the agency partnership stood out for its collaborative approach and strong use of data analytics and “proven media experience to develop an approach that’s unique to our organisation’s challenges.” 

“We can’t wait to see how this will increase our visibility and ultimately lead to greater outcomes within the cancer research field,” Strydom added. 

Mediahub Perth Senior Media Manager Meg Handley concluded that the campaign would focus on maximizing the impact of marketing for brand awareness. 

“We’re incredibly excited to apply our experience and strategic approach to convey their messages to the right people at the right time, build public’s awareness and understanding of ACRF and the work they do, and ultimately, encourage people to donate.”