Kuala Lumpur, Malaysia – In conjunction with this year’s National Day theme of ‘Jiwa Merdeka,’ CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up with young Malaysians who are using technology and connectivity to shape the nation’s future.
The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
Another youthful visionary featured in the film is 19-year-old Ong Yong Xun (Zero Ong), who single-handedly developed the JomStudy app. The innovative platform revolutionised learning for SPM students by consolidating learning resources.
Meanwhile, Ash Raja and Jon Dexter of content platform Small Towns MY have embarked on a mission to revitalise local tourism by showcasing the hidden gems of Malaysia’s smaller towns. Their efforts have brought newfound attention and appreciation for these often-overlooked communities.
In the realm of social impact, Azziaty, Azrin, and Azlyn of ROCKA Atelier are making a profound difference through fashion. Their socially conscious brand provides employment opportunities for women from underprivileged backgrounds, empowering them to achieve financial independence and build brighter futures.
Additionally, the film highlights the remarkable work of Adrian Jo Milang, the youngest Kayan oral tradition practitioner and preservationist. His dedication to safeguarding the ancient oral art forms of Parap and Takna’ is an inspiration to young Malaysians, and a testament to the power of preserving traditions in the digital age.
Marzuki Maani, executive creative director of the One Team, said, “It’s amazing to see how connectivity can empower our young generation’s creativity to create opportunities. It closes the gaps between age and location, allowing anyone – whether they’re in the city or in the deep rural areas – to explore and unlock their potential.”
He added, “Through this campaign, CelcomDigi wants to shine a spotlight on them, in hopes that by knowing and seeing the young generations at work, we continue to inspire support for the future generation in whatever they set their minds to.”
