Singapore – BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, has announced that Adrian Warr has been named its new CEO of South Asia-Pacific, covering the agency’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia. He will join Burson as of September 16.
Warr has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams.
He has also served as a close adviser to the leaders of some of the world’s most high-profile institutions, helping them deploy multi-channel communications to address complex commercial threats and opportunities.
Before joining BCW, Warr spent the last 10 years with Edelman in variety of roles in the Asia-Pacific region, serving multiple leadership roles. Prior to it, he spent 12 years in London, as a partner with Portland, an associate board director with Freuds Communications, and in a variety of roles in his seven years with Hill & Knowlton.
Speaking on his new role, he said, “Burson is the talk of the town and rightly so, it’s changing the face of the industry, who wouldn’t want a piece of that action?From the complexities of going global to geopolitical upheaval to the challenges of innovating at scale, clients increasingly need the unbridled creative thinking that this agency brings to every brief. The team in South APAC is brimming with world-class talent and I’m honored to be the Burson person leading them.”
Meanwhile, Corey duBrowa, global CEO at BCW, commented, “The myriad challenges and opportunities facing clients today could not be more foundational. Adrian has considerable experience pairing creativity with innovation to help clients navigate ambiguity and overcome obstacles, all while building their reputations amid extreme geopolitical, social and commercial complexity. This expertise, coupled with his rigorous advocacy for teams and talent, make him exceptionally well-suited to lead our South APAC business.”
