Tag: Adrian Warr

Singapore – BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, has announced that Adrian Warr has been named its new CEO of South Asia-Pacific, covering the agency’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia. He will join Burson as of September 16. 

Warr has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams.

He has also served as a close adviser to the leaders of some of the world’s most high-profile institutions, helping them deploy multi-channel communications to address complex commercial threats and opportunities. 

Before joining BCW, Warr spent the last 10 years with Edelman in variety of roles in the Asia-Pacific region, serving multiple leadership roles. Prior to it, he spent 12 years in London, as a partner with Portland, an associate board director with Freuds Communications, and in a variety of roles in his seven years with Hill & Knowlton. 

Speaking on his new role, he said, “Burson is the talk of the town and rightly so, it’s changing the face of the industry, who wouldn’t want a piece of that action?From the complexities of going global to geopolitical upheaval to the challenges of innovating at scale, clients increasingly need the unbridled creative thinking that this agency brings to every brief. The team in South APAC is brimming with world-class talent and I’m honored to be the Burson person leading them.” 

Meanwhile, Corey duBrowa, global CEO at BCW, commented, “The myriad challenges and opportunities facing clients today could not be more foundational. Adrian has considerable experience pairing creativity with innovation to help clients navigate ambiguity and overcome obstacles, all while building their reputations amid extreme geopolitical, social and commercial complexity. This expertise, coupled with his rigorous advocacy for teams and talent, make him exceptionally well-suited to lead our South APAC business.” 

Singapore – Global communications firm Edelman has announced the promotion of Adrian Warr as CEO of Edelman SEA, and John Kerr as the vice chair for technology at Edelman APAC, effective by 1 October.

Warr was previously the CEO of Edelman Hong Kong and Taiwan, while Kerr was previously the CEO of Edelman Singapore.

Kerr’s appointment comes at a time when technology continues to play a larger role in daily life, and yet, trust in the technology sector continues to decline. As one of Edelman’s most senior client leaders and with unrivaled experience in this sector, Kerr will navigate Edelman’s teams of technology sector practitioners and clients in Asia Pacific through the fast-changing consumer landscape. 

Meanwhile, Warr’s appointment entails him to lead Edelman’s operations across Southeast Asia, and will be focusing on driving local expertise and cross-border collaboration across Southeast Asian markets, in order to deliver broader capabilities for Edelman’s clients. He will continue to lead the firm’s regional Employee Experience offering as well.

Stephen Kehoe, Edelman’s President and CEO for Asia Pacific, says, “As we continue to advance our plans towards our desired future, we are making important changes to our APAC leadership team today, in order to accelerate the growth of our people and our work, while creating a simpler structure that’s designed around the needs of our clients. 

He added, “Both John and Adrian are renowned leaders with proven track records for developing talent and driving business growth.”

Edelman’s latest appointment follows a slew of appointments by the firm across the region, ranging from updating the lineup for Edelman China, as well as updating its creative team for its APAC team.