Tag: Burson
In the report, it noted that advisers at Goldman Sachs are exploring strategic options for Burson, which could pave the way for an eventual sale.
South Korea – Burson has named veteran communications leader HS Chung as its new Asia-Pacific CEO, expanding her role from North Asia-Pacific to the full region. Chung has advised C-suite leaders from multinational brands across sectors such as food and beverage, electronics, personal care, automotive,...
Indonesia – Global communications agency Burson has appointed Harry Deje as chief operating officer and Shirley Tangkilisan as managing director of its Indonesia operations, strengthening its leadership team to support continued growth and innovation in the market. Deje and Tangkilisan, both of whom...
China – Global communications agency Burson has named Maggie Lu as CEO of its China operations, effective immediately. She will be based in Shanghai. In her new position, Lu will oversee Burson’s business across Beijing, Shanghai, Guangzhou, and Shenzhen, with responsibilities covering client service,...
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy.
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence,...
Global communications agency Burson, formed from the merger of WPP’s BCW and Hill & Knowlton, has announced a series of strategic appointments to its Asia-Pacific leadership team, aimed at enhancing its presence and capabilities in the region.
