Singapore –Global dynamic creative platform Adzymic has announced its collaboration with Adelaide, an attention-based media quality measurement platform, to transform digital advertising for advertisers and publishers alike.
This partnership aims to integrate Adelaide’s advanced attention metrics into the Adzymic Premium Exchange (APX). With this, APX can now incorporate attention measurement capabilities, empowering advertisers to gain deeper insights into campaign performance beyond traditional metrics.
Leveraging Adelaide’s omnichannel AU metric, advertisers utilising APX can optimise campaigns with precision, driving superior advertising outcomes and maximising ROI.
Launched in 2023 and available in Southeast Asia, Hong Kong, and Japan, APX represents the convergence of high-impact formats and premium inventory, offering advertisers unparalleled opportunities to engage their target audiences effectively. Developed in collaboration with leading publishers, APX provides curated inventory renowned for its high viewability and brand-safe environment.
In addition to its robust attention measurement capabilities, APX uniquely includes dynamic creative optimisation (DCO) features such as ‘Live Scores’ and ‘Weather’ integration, further enhancing audience engagement and interaction with advertisements. Available for both managed buys and private marketplace (PMP) deals, APX offers advertisers unparalleled flexibility and control over their campaigns.
Travis Teo, co-founder and executive director at Adzymic, said, “Adzymic Premium Exchange is a game-changer in the digital advertising landscape, offering advertisers the perfect blend of impactful formats and premium inventory. Our collaboration with Adelaide further enhances the value proposition of APX, providing advertisers with independent attention measurement to optimize campaign performance and deliver impactful ad experiences.”
Meanwhile, Marc Guldimann, CEO and co-founder of Adelaide, shared, “We are excited to partner with Adzymic to integrate attention metrics into Adzymic Premium Exchange, and this partnership is a testament to our global reach. This collaboration marks a significant step into Asian markets, working with partners like Adzymic to redefine campaign measurement, empowering advertisers with the insights they need to drive impactful advertising outcomes in today’s dynamic digital landscape.”
