TECNO showcases young Filipinos’ pursuit to self-discovery through its latest brand campaign

Manila, Philippines – Innovative technology brand TECNO has unveiled its latest marketing campaign featuring various narratives that capture the remarkable quest of the Filipino youth striving to become the best versions of themselves. 

Launched under the banner “Don’t Stop Rising,” this campaign aims to empower young Filipinos to carve their own path, embodying the ethos of seizing opportunities rather than waiting for the perfect moment.

This also follows a video manifesto, named as “Never Not Ready,” showcasing diverse scenarios where individuals express their creativity and resilience.

Some of the real-life scenarios shown in the video include: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

Following this endeavour, Lucia Liu, chief brand officer at TECNO, shared, “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. 

“Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life,” she added.

The manifesto video features stories drawn from the real-life experiences of Filipino youth, with influencers Kush Obusan and CJ Villafuerte serving as prime examples.