Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Fruitas Holdings to acquire foodpanda PH’s kitchen facilities to accelerate own cloud kitchen business

by Teddy Cambosa

-

October 5, 2023

Fruitas Holdings to acquire foodpanda PH’s kitchen facilities to accelerate own cloud kitchen business

Manila, Philippines – Food cart business holdings group Fruitas Holdings has announced that it is acquiring the kitchen facilities of foodpanda Philippines to accelerate the company’s own cloud kitchen business Fly Kitchen.

In a recent stock disclosure by Fruitas Holdings, Fruitas Holdings said that Fly Kitchen is now able to expand its menu with new methods, processes, and flavors through this business acquisition.

This will also open the door for the company to collaborate with and prepare third-party brands which would fit well with its present cloud kitchen operations.

Additionally, the advanced kitchen equipment will give Fly Kitchen the freedom to experiment with new recipes for its loyal consumers and new customers.

Lester Yu, president and chief executive officer at Fruitas Holdings, said, “We are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda. This decision reflects our dedication to providing outstanding gastronomic experiences to our patrons.”

Some of the brands that Fruitas Holdings operates include Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, Sabroso Lechon, Soy & Bean, and Ling Nam.

On a recent note, it is worth noting that Delivery Hero, the parent company of foodpanda, has announced plans earlier this year that is selling some of its businesses across select markets in Southeast Asia.

Related Tags Philippines Acquisition Foodpanda Cloud kitchen Fruitas Holdings
Share this article

Related Articles

View All
Delivery Hero SE confirms talks regarding sale of foodpanda business in select Southeast Asian markets
Marketing Southeast Asia
Delivery Hero SE confirms talks regarding sale of foodpanda business in select SEA markets
September 22, 2023
By Brandon Yulolo
GrabKitchen to close Indonesian operations by December 19
Marketing Featured Southeast Asia
GrabKitchen to close Indonesian operations by December
October 24, 2022
By Teddy Cambosa
Culinary multi-brand startup Hangry bags new funding, to acquire f&b brands
SME Featured Southeast Asia
Culinary multi-brand startup Hangry bags new funding, to acquire F&B brands
April 20, 2022
By MARKETECH APAC
SG food delivery platform Gobble secures fresh funding to launch in colleges
Marketing Featured Southeast Asia
Social food ordering platform Gobble secures fresh funding to launch in colleges
February 4, 2022
By Carlo Sarabia
foodpanda-Rebel-Foods-Virtual-Brands-Partnership-Asia
Marketing Featured APAC
foodpanda, Rebel Foods launch multi-market, virtual brands partnership
October 22, 2021
By Teddy Cambosa
GrabKitchen-Philippines-Grab-Second-Branch
Marketing Featured Southeast Asia
Grab PH opens up second branch of cloud kitchen
February 16, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Marketing Featured Southeast Asia
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
August 29, 2023
By Brandon Yulolo
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Marketing Featured APAC
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
August 29, 2023
By Aliza Carmona
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Marketing Featured Southeast Asia
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
August 11, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
May 12, 2025
Fatima Baduria
No posts found
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
May 12, 2025
Teddy Cambosa
SEA marketers prioritise retention, brand building to gain travellers’ trust: report
May 12, 2025
Fatima Baduria
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
May 12, 2025
Aliza Carmona
IBM backs ACAM to help upskill Australia’s marketers in AI
May 12, 2025
Teddy Cambosa
Dentsu Creative Vietnam seeks to break ‘myopic loop’ in latest Carl Zeiss laser vision correction
May 12, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin