Ho Chi Minh, Vietnam – Amidst the growing popularity of online shopping, there has been a high demand for shopping beauty products online and interestingly, more men in Vietnam shop for beauty products online than women, according to new research by marketing research company Decision Lab.
According to their data, 58% of their male respondents say they have shopped online for beauty products while 49% of the female respondents shopped online for beauty products. However, female shoppers still dominate all purchases for beauty products, amounting to 69% of the respondents. This is in contrast to the 28% of the male respondents.
“Notable from the responses was that women’s love of the shopping experience – often described as a type of ‘therapy’ – was reflected in the fact that it was men who said they had purchased beauty products online more often than women, with just under 10% more male respondents saying they had done so in the past three months,” the report stated.
The data also showed that shoppers in Vietnam are more informed than ever prior to buying but that the channel of research or browsing activity – be it online or offline – does not always determine the channel of purchase. This is especially true when it comes to non-durable goods like food and beverage, where the vast majority of purchases are still made in brick and mortar outlets.
Furthermore, smartphones have continued to increase their role in the everyday lives of Vietnamese consumers. Thanks to the emergence of branded ride-hailing apps like Grab, the mobile phone now dominates short distance travel bookings and has an equal split with computers of purchases in categories like mobile phones, clothing, and footwear. When it came to long-distance travel and hotel bookings, the computer was still preferred.
