Tag: Market Research
The report found that 56% of Australians and 60% of New Zealanders expressed positive sentiment about the direction of technology.
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
WPP, Kantar’s owners, as well as Bain Capital has yet to approve the Kantar Wordlpanel sale, according to reports.
The data notes that around 78% of marketers say “improving brand awareness and reputation” is their top marketing goal this year. Moreover, around 65% of brands often rely on an ‘always-on’ advertising to strengthen brand equity and achieve long-term growth.
For MARKETECH APAC’s latest Milestone Series, we spoke with Rajiv Lamba, CEO and founder of SurveySensum and global managing director of NeuroSensum, to talk about one of his greatest milestones — creating an innovative AI-powered solutions platform to uncover deep consumer insights and democratise market...
According to the data, nearly all respondents (93%) predicted that local brands will adopt social commerce strategies in response to this shift as opposed to third-party websites (92%), or from the brand’s website (90%).
According to the report, around 61% of consumers perceive international merchants to be trustworthy, while around 65% expressed confidence in the security of their personal and financial information when buying from international merchants.
Notably, data from InMobi’s report shows that the activities of Southeast Asians as mobile consumers frequently revolve around tuning in to live streams for games and shopping, playing mobile games, using super apps, and utilising lock screen apps.
According to the report, TV’s share, including net advertising and subscription, dropped to 48% from 56% in 2023, as the shift to online video accelerates, led by UGC and social video as well as including premium video-on-demand (VOD), including freemium and SVOD platforms.
CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...
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