MTV Beats pulls artist’s hand with a poetic video for coming-out day

India – To celebrate this year’s ‘National Coming Out Day’, which is commemorated every 11^th October for the awareness of the LGBTQIA+ community, MTV Beats, India’s music-only channel, has partnered with digital agency RepIndia to release a video that seeks to bolster the movement towards acceptance, inclusivity, and uniqueness.

The ongoing conversation and support have achieved the acceptance for the LGBTQIA+ community by leaps and bounds, but just like any fight against discrimination in society, there is always so much more one can do in order to truly give the minority the respect and belonging they deserve.

The video boasts a highly artistic hand with engaging graphics that are representative of the rainbow symbol of the community. Within the video is a poem that uses metaphors to convey that we are all different in our own ways, but that it isn’t something that should cause a divide among us.

“Some like lines, others like curves,” one of the lines said.

The agency shared that the video is built on the insight that love is natural and comes from within.

“Yet, we judge those who choose to live differently than us. Simply because we aren’t able to comprehend it. ‘Coming Out’ takes a lot of courage and we must never dissuade a person for whom they choose to love,” RepIndia said in a press statement. 

MTV Beats as a brand has been a strong ally of the community. Last year, it released ‘Love Duet’, India’s first ‘Love’ album by the LGBTQIA+ community, which aimed to normalize the conversations on love which go beyond the stereotypes of gender.

The video has been released across the brand’s social media including Facebook, Instagram, and Twitter.