Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy.
The documentary, now available on Cathay’s Inspiration platform and YouTube, is the latest instalment of the airline’s ‘Gateway to Asia’ series, which showcases destinations across the region through long-form storytelling.
The documentary follows the stories behind local coffee traditions across seven cities, highlighting how food and beverage experiences can inspire travel.
The film takes viewers from Singapore’s hawker centres and traditional kopi culture to Ho Chi Minh City’s egg coffee scene and Shenzhen’s rice wine-infused latte, while featuring Cathay’s in-house on-screen talent alongside local baristas who share the history behind each brew.
According to Courtney Murray, Content Marketing Manager at Cathay Pacific, the project reinforces the airline’s position as a trusted travel authority through immersive storytelling.
“ANYDOKO helped bring to life a story that showcases our expertise as a trusted travel authority. We’re incredibly happy with the result. It is a compelling piece of content that engages audiences, inspires travel, and strengthens trust and consideration for travel with Cathay.”
Vikash Autar, Creative Director at ANYDOKO Studios, said the project evolved beyond its original scope after recognising the depth of the stories waiting to be told.
“The initial conversation was around a shorter piece of content, but we knew these stories deserved a longer, more immersive format. Cathay was fully on board with creating something more in-depth.”
ANYDOKO Studios, the production arm of travel and food content platform ANYDOKO, handled the documentary’s end-to-end production, including filming across seven destinations.
The documentary forms part of Cathay Pacific’s broader effort to engage audiences through original travel content that blends destination storytelling with cultural experiences.
