We. Communications elevates Ayden Ong to newly created Singapore GM role

Singapore – We. Communications has promoted Ayden Ong to the newly created role of General Manager in Singapore, as the agency strengthens its senior leadership team to support its next phase of growth.

Ong, who previously served as Vice President for Client Growth, will report to Daryl Ho, Managing Director for Singapore, and oversee the agency’s day-to-day strategic growth and client delivery while continuing to expand its integrated communications and AI-led capabilities.

He joined the agency in 2020 and has since led business development, grown its client portfolio, advanced its digital innovation agenda, and spearheaded its AI readiness initiatives alongside integrated communications, creative, and content-at-scale offerings.

The appointment reflects We. Communications’ continued focus on developing leadership talent from within while strengthening its operational capabilities in Singapore.

“We.’s growth has always been driven by our people,” said Ho. 

“Investing in leadership from within lets us move even faster on the capabilities, culture and expertise that define our business. Ayden brings the innovation and operational discipline that will help us continue to evolve and deliver world-class communications alongside our clients.”

Commenting on his appointment, Ong said the agency’s continued success depends on balancing innovation with its core strengths.

“The most successful agencies are those that keep reinventing while staying true to what made them successful in the first place. My focus will be building on that foundation and ensuring that we remain a relevant and trusted partner to clients navigating an increasingly complex digital-first business and communications landscape,” he said.