Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs).
Alpha Echo aims to help businesses monitor brand perception, benchmark competitors, and analyse their visibility across media, search, social platforms, and AI-powered discovery channels while generating insights to support PR strategies, thought leadership, content planning, and search visibility.
Rather than offering standalone PR services, the platform combines media outreach, strategic communications, reporting, SEO, and Answer Engine Optimisation (AEO) with AI-powered insights, allowing businesses to access guaranteed media placements, campaign reporting, and communications support without committing to long-term agency retainers.
Operating from its new office in Central Jakarta as an affiliate of outdoor advertising company 8Infini, Alpha Story is targeting Indonesia’s fast-growing MSME sector with an integrated, technology-enabled solution that combines PR, content creation, campaign planning, brand intelligence and marketing execution into a single platform.
The launch comes as Indonesian businesses increasingly compete for visibility across digital, social, and AI-driven search channels, leading Alpha Story to believe that affordable marketing technology can help MSMEs—which account for 99% of businesses and contribute 60.5% of Indonesia’s GDP—strengthen their brand presence and compete more effectively.
Jeremy Foo, CEO of Alpha Story, said the launch is designed to remove barriers that have traditionally prevented smaller businesses from accessing strategic communications services.
“Indonesia’s MSMEs are not small in importance. They are the foundation of the economy… We believe there is a major opportunity to use AI, better process design, and more accessible pricing to help MSMEs tell stronger stories and compete more effectively,” shared Foo.
Leighton Cosseboom, Indonesia Country Lead at Alpha Story, added that many local businesses already have strong products and founders but often struggle to gain visibility.
“Indonesia does not have a shortage of ambitious businesses. We want to give more companies access to the tools, media pathways, and strategic guidance they need to earn credibility in the market,” said Cosseboom.
The Indonesian launch builds on Alpha Story’s regional operations across Singapore and Malaysia, where the company has served more than 2,000 clients across industries including automotive, technology, finance, hospitality and consumer brands.
Through its expansion, Alpha Story is betting that Southeast Asia’s next wave of marketing growth will come from helping MSMEs access smarter, measurable and more affordable communications solutions.
