Visa brings FIFA World Cup excitement to Hong Kong with interactive football zone

Hong Kong – In line with the highly anticipated 2026 FIFA World Cup, Visa has launched the Visa Interactive Football Experience Zone at New Town Plaza in Shatin, bringing AI-powered, immersive football experiences to Hong Kong.

As the Official Payment Technology Partner of the FIFA World Cup, Visa has integrated AI features, interactive games and photo-based activations to recreate aspects of the tournament experience for visitors, combining digital engagement with on-site entertainment.

The Tap In with Visa Interactive Football Experience Zone features two main components: a photo-taking area and an interactive game zone designed around a “fan-to-player” journey.

Members of The Point who spend HKD200 or more with a Visa card at New Town Plaza (in one or two transactions on the same day) can access the interactive game and AI photo booth experiences. A separate photo zone is open to the public.

The interactive football simulation game allows participants to control a football through obstacle-based challenges and attempt to score within a time limit, testing reaction speed and focus. Upon completion, participants receive a performance rating that is reflected in a personalised football card.

The AI photobooth generates six variations of football-themed player cards, transforming users’ images into star-player-style portraits with different poses, positions and skill ratings. Six card designs rotate weekly, allowing participants to collect multiple versions.

The experience also includes a locker room-themed photo zone that recreates pre- and post-match environments, alongside a display showing FIFA World Cup match schedules.

Visa brand ambassador Vee appears within the activation in a football-inspired look, while the wider setup aims to extend World Cup-related engagement to mall visitors through interactive and digital elements.

Visa has been a FIFA World Cup Official Payment Technology Partner since 2007 and continues to use major sporting events as platforms for consumer engagement through sports- and entertainment-led activations.