Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives a more relevant, market-accurate canvas for presenting their work.
Developed by the agency’s creative team, the assets are intended to function as practical presentation tools for designers, students and studios working on Vietnam-focused projects.
The library compiles a set of mockup templates based on photographed media placements across Vietnam, turning everyday street-level visuals into editable design assets.
Rather than relying on stock imagery or pre-existing international city references, the platform uses locally captured scenes that reflect how advertising and branding appear in real Vietnamese contexts.
The initiative responds to a recurring gap in design workflows, where work created for Vietnamese audiences is often presented using generic Western-style mockups that do not reflect local environments.
Happiness Saigon positions the project as a response to the lack of locally grounded design resources, particularly in how creative work is visualised and presented before publication.
The agency is also inviting other Asia-based creative teams facing similar constraints to adopt or adapt the framework. Interested parties can contact [email protected] for access and guidance.
