Havas Media Network India appointed media AOR for Aakash Educational Services Limited

Delhi, India – Havas Media Network India has been appointed as the media agency of record for Aakash Educational Services Limited (AESL) following a multi-agency pitch.

The appointment will be jointly handled by PivotRoots and Arena Media, both part of the Havas Media Network India group. Under this, the agencies deliver integrated media solutions aimed at strengthening AESL’s market presence and expanding its reach among students.

AESL, which provides coaching for medical, engineering, and foundation-level examinations, has built a nationwide presence in India and continues to evolve its approach to student engagement amid a more digital-first landscape.

As part of the mandate, PivotRoots will lead digital and performance-driven initiatives, including online campaigns, social media, influencer collaborations, and data-led optimisation. Arena Media India, led by Manish Sharma, will oversee traditional channels such as print, television, radio, cinema, and out-of-home advertising to maintain consistency across offline touchpoints. The collaboration is also expected to deliver a coordinated media strategy across platforms.

Kanika Kumar Nijhawan, SVP – Marketing, Aakash Educational Services Limited, said,
“As we expand our presence across the country, it is critical for us to adopt a more integrated approach to media and communication. Our partnership with Havas Media Network India marks a significant step in this direction, enabling us to build stronger connections with our audiences.”

On the other hand, Mohit Joshi, Chief Executive Officer, Havas Media Network India, also commented, “Our aim is to build a brand that is not just visible, but desired, one that connects with students and parents to drive deeper engagement, faster conversion, sustained loyalty, and long-term growth.”

Moreover, Shibu Shivanandan, Founder and CEO, PivotRoots, added, “Together with Arena Media, our focus will be to leverage deep data analytics, performance-driven marketing, and innovative media strategies to build impactful, full-funnel experiences. We look forward to driving measurable growth and further strengthening Aakash’s digital footprint across the country.”