Manila, Philippines – Lennon Group has expanded its operations with the launch of three specialised creative studios, marking a strategic shift from a single creative entity to a fully integrated ecosystem.
The new studios – Sgt.Pepper, Lennon Creative, and Lennon For Good are designed to operate both independently and collaboratively, covering design, branding, and social impact.
Sgt.Pepper, the group’s design studio, is led by creative Rizza Garcia as chief operating officer and design chief. The studio also focuses on brand strategy, brand identity, visual systems, and design-led experiences.
“Design has the power to shape how people experience brands and the world around them,” said Garcia. “At Sgt.Pepper, we use design not just to make things look good, but to make them meaningful, human, and intentional.”
Moreover, Lennon Creative, the brand-focused studio, is headed by Kim Marvilla-Abrigo as managing partner and chief operating officer. The studio aims to help brands develop creative storytelling and connect with audiences.
“Brands today need more than just campaigns, they need creative storytelling that truly connects and makes an impact.” Abrigo added. “Lennon Creative exists to help brands create work that connects with people, drives culture, and delivers real business impact.”
Meanwhile, Lennon For Good (LFG), the group’s social impact studio, is led by Angela Thakur as managing partner, chief operating officer, and head of strategy. LFG focuses on initiatives that aim to deliver meaningful and sustainable social impact.
“At Lennon For Good, we design impact by listening first, collaborating deeply, and creating with intention,” Thakur said.
Additionally, Raymund Sison, founder and CEO of Lennon Group, said the three studios are designed to operate seamlessly together, offering end-to-end creative solutions across marketing, branding, design, and social impact.
“Lennon Group is built on the belief that creativity is more powerful when it’s human, responsible, and connected. With these three studios led by three seasoned female chiefs, we’ve created an ecosystem where brands can be created and built, businesses can grow, and positive impact can be made — independently and collectively,” Sison said.
“At the core of everything we do is HumanKind Creativity – creativity that respects humanity and moves the world forward. It doesn’t only unite our studios, it’s the very foundation of everything we do, and it’s our reason for being,” he continued.
In totality, the launch of the three studios and the appointment of their respective chiefs mark a new chapter for Lennon Group as it continues to develop its integrated creative ecosystem.
