TrueBusiness, SoftBank enter strategic partnership to provide digital transformation solutions in Thailand

Bangkok, Thailand – True Corporation’s enterprise arm TrueBusiness has entered a strategic partnership with Japanese telecommunication company SoftBank to jointly explore the development of digital infrastructure in Thailand. According to the companies, the collaboration serves the overall objective to position Thailand as a regional digital innovation hub. 

Under the agreement, the companies will combine their respective products and services to co-develop and support digital transformation for Thai businesses. Enterprises in Thailand are expected to gain access to SoftBank’s technology ecosystem and leverage TrueBusiness’ connectivity and service capabilities, as both companies assess opportunities to roll out integrated digital solutions in the market.

The collaboration is founded on three core pillars: market and product development, operational cooperation, and sustainable long-term growth. The two parties also intend to explore strategic co-investments in emerging technologies, such as AI Cloud and 5G.

“Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients,” said Teeradet Dumrongbhalasitr, chief business officer at True Corporation.

“By synthesising SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology.”

Meanwhile, Kimimasa Kudo, vice president and head of global business division at Softbank, added, “Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era.”