Platinum Outdoor rolls out multi-market OOH campaign for Kotak811 Infinity Metal Debit Card

Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India.

The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats, transit media, and high-frequency placements. In total, it covered over 850 media units, amounting to approximately 135,000 sq. ft. of display space. 

The campaign also targeted high-traffic corridors, main arterial roads, and prominent transit locations to ensure visibility among urban, affluent audiences.

The multi-format strategy aimed to maintain a consistent presence across key consumer touchpoints during daily commutes, supporting the premium positioning of the debit card.

Moreover, Platinum Outdoor operates as part of Madison World. The group manages several specialised brands within OOH, including activation-focused Madison Turnt, rural-focused Anugrah Madison, and retail-focused MRP.