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Tag: Madison World

Kotak811, Platinum Outdoor OOH 2026
Platinum Outdoor rolls out multi-market OOH campaign for Kotak811 Infinity Metal Debit Card
Posted on February 12, 2026
by Lyene Marie Darang
Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India. The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats,...
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Madison Media key appointments 2026
Madison Media names three senior leaders in digital, integrated media roles
Posted on February 11, 2026
by Lyene Marie Darang
India — Madison Media, a unit of Madison World, has appointed three senior professionals to its North and East operations, expanding leadership across digital and integrated media functions. Vishal Kumar has joined the company as vice president – digital business, North & East. In this role, he will...
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Madison World's MbrAIn
Madison Media launches 'MbrAIn', bringing strategic media planning system for brands
Posted on January 7, 2026
by Lyene Marie Darang
Mumbai, India — Madison Media has launched ‘MbrAIn’ along with its proprietary Growth Planning System (GPS), positioning it as a strategic media planning tool for brands in India.  The system is designed to support marketing and agency teams in diagnosing growth, making planning decisions, and building...
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madison media plus saumya agarwal appt
Madison Media Plus appoints Saumya Agarwal as new VP
Posted on June 25, 2025
by Aliza Carmona
India – Madison Media Plus, part of Madison World, has named Saumya Agarwal as its new vice president, strengthening its leadership team amid continued business growth. With over 18 years of experience in integrated marketing communications, Agarwal has held leadership roles at major industry names including...
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platinum-outdoor-being-human-ooh-campaign
Platinum Outdoor launch festive OOH campaign for Being Human Clothing’s sustainable denim collection
Posted on October 29, 2024
by Aliza Carmona
Being Human Clothing, a fashion-forward retail brand, has partnered with Platinum Outdoor, Madison World’s outdoor specialist unit, to launch a high-impact OOH campaign spotlighting its latest ‘Do it in Denim’ collection.
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MARKETECH-PHOTOS-_1_
Madison World unveils bold new look as part of brand refresh
Posted on March 26, 2024
by Aliza Carmona
India-based homegrown and diversified communications group Madison World has announced its latest brand refresh ahead of its 36th anniversary celebration.
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WPP acquires remaining stake in MediaCom Communications in India
WPP acquires remaining stake in MediaCom in India
Posted on October 10, 2022
by MARKETECH APAC
MediaCom in India is treated as a JV between WPP and independent communications group, Madison World.
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ePayLater pays homage to Indian shopkeepers in new campaign
ePayLater pays homage to Indian shopkeepers in new campaign
Posted on April 14, 2022
by Teddy Cambosa
The new campaign by ePayLater, in collaboration with Madison World BMB, is intended to pay tribute to Indian shopkeepers.
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Saurabh-Tyagi-HiveMinds-CCO
Madison World’s digital arm HiveMinds names Saurabh Tyagi as chief client officer
Posted on January 5, 2022
by Kathleen Murata
Saurabh Tyagi will be leading HiveMinds’ enterprise clients, helping to power the company’s growth in the coming years.
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