South Korea – The 22-year partnership between CNN International Commercial (CNNIC) and Hyundai Motor Company has expanded further with the launch of K-Everything, a CNN Originals series.
K-Everything is a four-episode travel series hosted by actor Daniel Dae Kim that explores how South Korea has become a global cultural force, examining its influence across entertainment, food, fashion and technology. The series is scheduled to air on CNN International in spring 2026 and will also be available to stream on HBO Max. A digital hub highlighting Korean culture and creativity will be launched as part of the campaign.
“We’re delighted to further strengthen our long-standing partnership with Hyundai Motor Company as we collaborate on new creative concepts that showcase the influence of Korean culture and the nation’s role in driving global impact on creativity, identity and innovation,” said Cathy Ibal, senior vice president at CNNIC.
CNNIC and Hyundai Motor have previously collaborated on several sponsored series, including Saved by the Future in 2020 and Visionaries in 2024.
“This innovative cross-platform campaign also marks a first for CNN – the first time that we have worked with a brand partner on a CNN Originals series for widespread distribution to reach audiences worldwide,” Ibal added.
According to the companies, the latest campaign aligns with Hyundai Motor’s brand vision, Progress for Humanity, which focuses on fostering inspiration and cultural exchange across global markets.
