BMW Group Malaysia extends PR partnership with VoxEureka

Kuala Lumpur, Malaysia – BMW Group Malaysia has reappointed VoxEureka as its public relations agency for a further five years following a multi-agency pitch, extending a partnership that began eight years ago.

The renewed appointment continues one of VoxEureka’s longest-standing client relationships, dating back to the agency’s early years. BMW Group Malaysia said the decision reflects ongoing confidence in VoxEureka’s strategic counsel and integrated communications work, particularly in supporting the brand’s positioning in the premium electric vehicle (EV) segment.

Over the course of the collaboration, VoxEureka has worked on a range of brand, customer, and community-focused initiatives. These include long-running platforms such as BMW Shorties, RE:GENERATE, and BMW NEXTGen, as well as programs like MY BMW World and BMW Safety 360. The partnership has also encompassed purpose-led initiatives, including food relief efforts conducted with Refuge for The Refugees during the COVID-19 pandemic in 2020 and 2021.

“We are deeply grateful for this renewed mandate, which is a profound affirmation of the trust built over our eight-year journey – a partnership that has parallelled our agency’s own growth,” said Jonathan Tan, founder & managing director of VoxEureka.

He added, “It is a privilege to continue as a strategic partner, guiding the brand’s narrative with intent and focus as we journey together into the transformative Neue Klasse era. Our commitment is to ensure the Group continues to lead not just in visibility, but in meaning and innovation.”

BMW Group Malaysia described VoxEureka as a long-term collaborator rather than a traditional agency partner.

“Collaborating with VoxEureka for close to a decade now, they have proven time and again to be far more than our PR agency, but rather a trusted extension of our communications department,” said Sashi Ambihaipahan, director of corporate communications & sustainability at BMW Group Malaysia.

He added, “Their deep commitment to understanding our brand and ecosystem has been crucial in navigating industry shifts and solidifying our sustainability and premium mobility narrative. This partnership remains instrumental to our continued leadership in Malaysia.”

Under the renewed mandate, VoxEureka will continue to provide strategic public relations and integrated communications support as BMW Group Malaysia enters the Neue Klasse era, focusing on next-generation electric vehicles, digital innovation, and premium mobility.