India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head.
Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas CX India operations. He will work closely with key leaders across the network to position Havas CX India at the centre of client engagements.
In his new role, Amandeep will focus on developing customer experience (CX) and marketing technology (martech), as well as CRM and data analytics capabilities. These initiatives aim to enhance the network’s go-to-market strategy and facilitate deeper integration across all Havas India agencies.
David Shulman, global CEO of Havas CX, said, “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognizing the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”
Manas Lahiri, chief growth officer at Havas India, added, “Across markets, customer experience is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the centre of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge.”
Manas added, “Amandeep brings a rare blend of strategic depth, martech expertise, and regional leadership experience. His proven ability to build CX capabilities and drive growth will be critical as we further scale our CX strategy and GTM practice, deepen integration across Havas, and unlock new growth opportunities.”
Commenting on his appointment, Amandeep Singh Kochar said, “Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data, and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes.”
He added, “There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys.”
Moreover, Amandeep brings 15 years of experience across India and Southeast Asia, working with enterprise brands to align brand strategy, customer experience, and marketing technology for measurable business impact. His expertise spans first-party data programmes, personalisation at scale, CRM, martech orchestration, marketing effectiveness, and transformation.
Prior to joining Havas CX India, Amandeep worked at VML, where he developed CX and commerce capabilities across India and Southeast Asia, managing regional mandates from Thailand and Malaysia.
Over the past year, he also pursued an entrepreneurial consulting venture focused on Bharat-first customers and brands. His portfolio includes work for Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT, with notable CX case studies for Ford, IDFC, and Colgate.
