Cathay transforms Kai Tak West Bridge into immersive aviation-themed experience

Hong Kong – Cathay has partnered with Leo Hong Kong to transform the West Bridge of Kai Tak Sports Park—once the site of the former Kai Tak Airport runway—into an immersive audio-visual installation highlighting the airline’s historic ‘take-offs’ and its evolution over the decades.

The aviation-themed experience stretches nearly 100 metres along the West Bridge, turning the walk between Sung Wong Toi station and Kai Tak Stadium into a visual and sonic journey through Cathay’s history. It is among the airline’s largest outdoor audio-visual installations to date.

In collaboration with technology and design agency T&DA, Leo Hong Kong and Cathay combined data and storytelling to create a film specifically designed for urban space. 

The installation presents a “worm’s-eye view”, allowing passersby to see Cathay’s first aircraft, “Betsy”, take off into the skies before the story unfolds through the decades and culminates in the 2025 debut of the Hong Kong Sevens at Kai Tak Sports Park.

The experience is divided into four action zones, timed to the average walking speed so visitors can view the full story before arriving at the stadium.

Lavinia Lau, chief customer and commercial officer at Cathay, said, “The West Bridge is more than just a passage—it’s a living showcase of movement, aspiration, and shared pride. We hope everyone, from lifelong fans to first-time guests, leaves Kai Tak Sports Park feeling inspired, welcomed, and part of a legacy that empowers them to move beyond.” 

Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, added, “Our goal was to turn a functional urban space into a canvas for storytelling by merging technology, design, and cinematic craft. It’s an experience that doesn’t just showcase Cathay’s history; it invites people to walk through it. This installation is about movement, memory, and the magic of connecting past and future at the heart of Hong Kong.” 

As the exclusive founding travel partner at Kai Tak Sports Park, Cathay continues to support the venue’s efforts to promote sports, arts, and culture in Hong Kong. Earlier this year, the airline also recreated the historic flight path for Kai Tak’s 100th anniversary celebrations.