Tag: outdoor campaign
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
Hong Kong – Cathay has partnered with Leo Hong Kong to transform the West Bridge of Kai Tak Sports Park—once the site of the former Kai Tak Airport runway—into an immersive audio-visual installation highlighting the airline’s historic ‘take-offs’ and its evolution over the decades. The aviation-themed...
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
Indonesia – To launch its limited-edition Space Dunk cookies in Southeast Asia, Oreo has taken its iconic milk dunk to new heights – literally – by sending its cookies into space for a playful dip into the Milky Way. In collaboration with creative agency Leo Indonesia, Oreo reimagined its classic dunk...
India – To help reunite families separated in the massive crowds of Maha Kumbh 2025, Asian Paints has launched a heartfelt initiative featuring two towering installations serving as lost-and-found landmarks. Family separation is a common challenge at large gatherings like the Maha Kumbh. Authorities...
Philippines – KitKat Philippines, in collaboration with VML Philippines, has launched a creative new campaign that reimagines its iconic chocolate bar as a practical tool for small business owners, cleverly embracing a unique Filipino tradition of taking short breaks. Called the “KitKat Break Bar,”...
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
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