Singapore – VIRTUE Asia has expanded its regional client leadership team with the appointments of Jonathan Tan as account director and Tan Ja Lyn as senior account manager, deepening the agency’s investment in shaping brands where culture meets creativity.
As account leadership evolves beyond client service to cultivating cultural capital that fuels long-term brand value, the new hires reflect VIRTUE Asia’s ambition to redefine how agencies connect creativity with commerce.
“Brands today are competing for relevance and account leads need to be more than just client partners. They’re cultural interpreters and brand architects who help translate ideas into lasting impact, and Jonathan and Ja Lyn embody the next generation,” said Chloe Fair, client services director, VIRTUE Asia.
Jonathan Tan, formerly business director and co-business lead for DBS and POSB at The Secret Little Agency, brings experience from 72andSunny, DDB and BBDO Singapore, with work spanning Google, Bud Light, GIC, Oppo and Carousell.
“VIRTUE Asia is redefining what it means to lead accounts in a creative agency. It’s not just about managing business, but about shaping ideas that drive brands and conversations forward. That mix of rigour and imagination is something I’m excited to build on and help brands connect meaningfully with audiences through creativity grounded in cultural truth,” said Jonathan.
Tan Ja Lyn joins from Omnicom’s Team X Singapore, the global agency for Mercedes-Benz, where she worked across regional markets to evolve the brand’s cultural footprint. She previously held roles at Digitas APAC, driving impact for HSBC, APAC Breweries, Agoda and The Macallan.
“VIRTUE’s approach sits exactly where I believe the future of creativity lives, in the blend of culture, entertainment and brand meaning. It’s a space where strategy and storytelling meet, and I’m thrilled to be part of an agency pushing that boundary,” said Ja Lyn.
“Multidisciplinary thinkers who can move fluidly between strategy, creativity, and culture, bringing the energy and expertise needed to help our clients navigate a new era as the agency moves into areas such as entertainment and IP,” Fair added.
