RepIndia secures integrated creative mandate for OPPO India

India — RepIndia has been appointed to handle the integrated creative mandate for OPPO India following a multi-agency pitch. The remit covers the brand’s overall creative strategy, digital communication, and social listening, with a focus on combining insight-led storytelling and performance-driven creativity.

Under the new mandate, RepIndia will manage OPPO India’s brand communication across digital platforms, developing content aimed at engaging the company’s broad and diverse consumer base. 

The agency will also use its proprietary listening and analytics tools to monitor consumer sentiment, identify emerging cultural trends, and create data-backed creative solutions to strengthen OPPO’s positioning in India’s competitive smartphone sector.

Archit Chenoy, chief executive officer at RepIndia, said, “What excites us most about this collaboration is the seamless integration of listening with creative strategy, something we see as one of RepIndia’s strongest differentiators. It allows us to craft ideas that are not just imaginative but also deeply rooted in what consumers are actually thinking and feeling.”

He also highlighted that the integration of data, culture, and creativity is what they are most looking forward to, and is where their ‘best work happens’.

Furthermore, the account will be managed from RepIndia’s Delhi office by a cross-functional team specialising in strategy, creative, and analytics. This win adds to RepIndia’s portfolio in the consumer technology category, where it already works with brands such as Canon and JBL.