Singapore & Mumbai — Strategic communications firm Ellerton & Co. public relations has announced its entry into the Indian market, naming Sanil Shirsat as its India lead. The move is part of the company’s wider ‘Greater Southeast Asia’ initiative, aimed at enhancing communications links between Southeast Asia and other key Asian markets.
Shirsat brings more than 12 years of experience in public relations, including a five-year stint at Adfactors PR, where he headed the Frontier Tech Practice in Mumbai. He has also worked with global agencies such as Weber Shandwick, MSLGroup, and Archetype, with a client portfolio spanning multinational corporations and regional startups.
“India is one of the world’s most dynamic and exciting markets, and establishing a presence here is a critical step in our growth journey,” said Oliver Ellerton, founder and director of Ellerton & Co.
“We are thrilled to welcome Sanil to our team. His extensive experience with global brands, deep understanding of the technology sector, and proven ability to craft compelling narratives make him the ideal leader to build our foundation in India and deliver exceptional value to our clients,” added Oliver.
The firm currently operates in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, and Thailand, with the Indian launch expected to strengthen this regional footprint and support the company’s objective of creating an integrated communications network across Asia.
“Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, executive director. “It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN.
“This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” added Gupta.
Speaking on his appointment, Shirsat said: “I am incredibly excited to lead Ellerton & Co.’s charge into India. The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections.”
Shirsat also pointed out that ‘in a future-obsessed world, understanding cross-cultural dynamics is critical.’
“I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise,” Shirsat continued.
Ellerton & Co.’s client portfolio spans sectors including technology, hospitality, travel, education, energy, sustainability, investment, and public sector advisory. Its recent mandates included work with organisations such as Ethiopian Airlines, Nebius, BDx Data Centers, City Energy, Taiwan Trade, and MoneyHero Group.
