Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing South Asia
No posts found

New Indian law aims to curb online money gambling sector, prohibits related advertising

by Lyene Marie Darang

-

August 27, 2025

New Delhi, India — Following the passage of the Promotion and Regulation of Online Gaming Bill 2025 on August 21, the government of India imposes a complete ban on online money games, alongside the advertisements related to the sector.

Passed by the parliament, any financial transactions related to these platforms would be considered unlawful as stated under the Information Technology Act of 2000. The legislation also aims to establish a national-level regulatory authority that will govern the categorising and registration of online games.

The said authority shall issue guidelines, codes of practice, and directions for compliance, with strict punishments induced, leading to imprisonment for up to three years, and a fine to one crore rupees or 114,017 USD.

The advertisement of the said games is also punishable with similar penalties, with imprisonment up to two years and a fine of up to fifty lakh rupees 1,140 USD.

While the law prohibited online money gaming such poker, rummy, and fantasy sports that offer cash rewards, e-sports are considered and recognised as a legitimate competitive sport in India, and is not included in the total ban, as well as online social games or casual games that are recreational in nature.

This draws that the bill-turned-law, used a ‘balanced approach’ since recognizing that the online gaming sector is one of the most dynamic segments in the digital and creative economy, hence, still allowing esports and online social games.

This came after the report of over 45 crore or 45,000,000 people were reportedly affected by online money games and have lost more than Rs. 20,000 crores or 2,280.414 USD, according to Shri Ashwini Vaishnaw, Union Minister for Electronics and Information Technology.

According to the same ministry, the total ban was driven by the following reasons:

  1. Addiction and Financial Ruin
  2. Mental Health and Suicide
  3. Fraud and Money Laundering
  4. Threat to National Security
  5. Closing Legal Loopholes
  6. Encouraging Healthy Alternatives

Meanwhile, the bill also stated that while the online gaming authority governs the registration of online games, the central government still has the authority to frame the rules for the promotion and advertisement of e-sports, online social games, and other rules related under the law.

In totality, the legislation aims to safeguard vulnerable populations, particularly the middle class and youth by introducing these strict regulations and a greater emphasis on brand responsibility and ethical advertising.

Related Tags Advertising India online money games
Share this article

Related Articles

View All
DICT, TikTok
Marketing Southeast Asia
DICT orders halting of real money gambling ads on TikTok starting August 22
August 21, 2025
By Lyene Marie Darang
GCash, Maya to unlink services to online gambling platforms following BSP order
Platforms Southeast Asia
GCash, Maya to unlink services to online gambling platforms following BSP order
August 14, 2025
By Teddy Cambosa
Meta cracks down on PH celebrity pages promoting online gambling amidst CICC’s latest campaign
Platforms Southeast Asia
Meta cracks down on PH celebrity pages promoting online gambling amidst CICC’s latest campaign
July 21, 2025
By Teddy Cambosa
PAGCOR to regulate online gambling ads with ASC, orders platforms' takedown of outdoor ads
Marketing Southeast Asia
PAGCOR to regulate online gambling ads with ASC, orders platforms' takedown of outdoor ads
July 11, 2025
By Aliza Carmona
Twitter to prohibit misleading ads about climate change on platform
Platforms Featured Global
Twitter to prohibit misleading ads about climate change on platform
April 25, 2022
By Teddy Cambosa
TABtouch Gene simmons
Marketing Featured ANZ
AU TABtouch enlists rock icon Gene Simmons to remind punters on responsible gambling
March 4, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
What’s NEXT: Sam Pattison on how the Teads-Outbrain merger aims to navigate APAC’s complex media landscape
Technology Featured APAC
What’s NEXT: Sam Pattison on how the Teads-Outbrain merger aims to navigate APAC’s complex media landscape
August 21, 2025
By Teddy Cambosa
Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
Marketing Featured Southeast Asia
Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
August 13, 2025
By Teddy Cambosa
Jury for ‘NEXT Awards Asia-Pacific 2025’ announced, representing region’s top marketing industry leaders
Marketing Featured APAC
Jury for ‘NEXT Awards Asia-Pacific 2025’ announced, representing region’s top marketing leaders
August 7, 2025
By Teddy Cambosa
Latest ‘What’s NEXT in Marketing’ conference in Indonesia spotlighted future of marketing insights–from social media marketing to AI
Marketing Featured Southeast Asia
Latest ‘What’s NEXT in Marketing’ conference in Indonesia spotlighted future of marketing insights–from social media marketing to AI
August 4, 2025
By Teddy Cambosa
Braze to bring ‘Grow With Braze’ flagship event in Jakarta; to headline discussions on navigating customer engagement this 2025
Marketing Featured Southeast Asia
Braze to bring ‘Grow With Braze’ flagship event in Jakarta; to headline discussions on navigating customer engagement this 2025
July 18, 2025
By Teddy Cambosa
ATA PH New FI
Technology Featured Southeast Asia
MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch
July 7, 2025
By Aliza Carmona
No posts found

Most Recent Articles

AAA finalists article FI
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
Aliza Carmona
No posts found
Etiqa takes readiness campaign to public spaces with interactive activation
June 11, 2026
Sharona Nicole Semilla
Australian retailers accelerate AI investment despite customer data gaps, report finds
June 11, 2026
Sharona Nicole Semilla
Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression
June 11, 2026
Julian Bartolome
Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers
June 11, 2026
Sharona Nicole Semilla
Omnicom Media launches dedicated Client Success discipline across APAC
June 11, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin