Club Med appoints NP Digital as media agency partner to boost regional brand presence

Singapore – Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region. The agency is set to drive engagement, boosting brand presence and growth.

The multi-year retainer is set to see NP Digital, led by its Singapore office, spearheading end-to-end performance marketing and media strategy for Club Med. While targeting families and next-generation travellers, the strategic collaboration aims to boost the brand’s growth in Vietnam, India, and the Philippines.

Building on a three-year collaboration with ClubMed, NP Digital takes on an expanded role that includes comprehensive strategic planning and search engine optimisation. The agency’s audience-first data and AI strategy is set to amplify Club Med’s brand, aligning with its growth ambitions in the region.

NP Digital’s former SearchGuru brand collaborated with Club Med to gain deep insights into regional consumer behaviour, identifying opportunities for the brand. With efforts grounded on a data-driven model, the agency led a full-funnel, audience-first integrated media strategy.

Taking the approach further, NP Digital aims to amplify Club Med’s upcoming resort launches, activations, and tourism initiatives.

Gary Cheung, managing director at NP Digital SEA, said, “NP Digital partnering with Club Med marks a strategic collaboration built on shared ambition. The past few years have seen us working closely with Club Med to co-create scalable, market-specific strategies that not only deliver measurable performance, but also fuel long-term brand growth.”

“NP Digital has been key in successfully driving our media efforts, helping deliver our brand’s story to travellers in the region. Their expertise in performance marketing, combined with strategic rigour and comprehensive understanding of our ambitions, makes them the right partner to continue building new successes with,” Valerie Loy, vice-president of marketing (ESAP), commented.