Tag: NP Digital
It noted that AI-driven search is reshaping optimisation practices, with brand mentions emerging as a critical factor — as around 78% of respondents now rank them as essential for SEO performance.
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads.
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data.
NP Digital, a global digital marketing agency, has announced its agreement to acquire digital agency SearchGuru, expanding its portfolio and market reach in the Asia-Pacific region.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
Kris Casey will serve as the SEO APAC lead; while the agency’s expanded leadership team include Arjun Singh as group account director, Rizwan Kamil as head of performance marketing for APAC, Keith Ho as strategy lead, and Lee Weiye as senior SEO manager.
In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to...
Performance marketing agency NP Digital has made new senior hires, with Gary Cheung appointed as general manager for Hong Kong and Taiwan and Melissa Chen as country manager for Malaysia, to fuel enterprise growth across its APAC markets.
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