Google Play advocates for safe online gaming in latest campaign via DDB Group Singapore

Singapore – Google Play is championing safety in online gaming through its campaign in collaboration with DDB Group Singapore. Through a tournament launch in Thailand and Indonesia, Google Play tests gamers as they practice online safety.

Google Play and DDB Group Singapore’s ‘Play Protector Squad’ brings Indonesian martial artist Joe Taslim into the virtual games, matching his film fight scenes. The campaign spotlights his story, making him relatable to gamers.

Beyond entertainment, the campaign provides gamers the opportunity to be part of Taslim’s protector squad, supporting him in the game.

To be a member of the protector squad, gamers can join the six-week tournament, targeting the highest scores to be selected for Taslim’s team.  Qualified players will also win a trip to Jakarta.

The move is part of a series of campaigns in Southeast Asia, positioning Google Play as a trusted platform for gamers. It follows the recent ‘Level Up Ramadan’ and ‘Protect Your Play’ campaigns.

The campaign series highlights Google Play’s edge as it protects user data from hackers through two-step verification processes and data encryption for payment information.

Vinod Savio, CCO of DDB Group Singapore, commented, “We’re harnessing gamers’ competitive spirit to build deeper connections with the brand.”

Amanda Chan, product marketing manager at Google Play, said, “We’re promoting safe gaming practices amidst increasingly sophisticated scams and online dangers. With Joe Taslim on board, this is more than just a fun tournament—it’s a call to action for gamers everywhere.”