Singapore – Communications consultancy Ruder Finn has acquired Era Communications as part of its expansion in Southeast Asia (SEA). The move aims to strengthen the company’s regional footprint, leveraging local insights for its work.
The acquisition of the SEA-based consultancy establishes Ruder Finn’s direct presence in Thailand, Vietnam, Cambodia, Laos, and Myanmar. It complements the company’s market presence in Singapore and Malaysia.
With the expansion, Ruder Finn extends its ability to deliver solutions to clients across Asia, aligned with its mission to be the foremost independent communications consultancy in the region.
Era Communications is known for its innovative campaigns in SEA. It offers solutions across reputation management, branding, social impact, B2B communications, and digital experience.
The acquisition prompts Era to operate under the Ruder Finn Era brand.
“Expansion in the Asia-Pacific region is an integral part of our global growth strategy as a consultancy. The emerging markets throughout APAC and SEA represent a significant opportunity for our clients who are looking to grow their brand footprints. Welcoming Era Communications builds on our presence in the region, and strengthens our ability to deliver tailored, results-driven solutions grounded in deep local knowledge—while upholding the global standards our clients expect,” Kathy Bloomgarden, CEO of Ruder Finn, said.
“It was a no-brainer to become a part of one of the world’s best, and first-ever, PR firms. Our mission has always been to show the industry around the world that the best work can come from anywhere, and this partnership with Ruder Finn lets us use its global leadership to deliver unrivalled creativity, strategy, service and value to clients all over our vibrant region,” Anthony Larmon, managing director of Era Communications, said.
“I was especially excited by Ruder Finn’s tech-driven communications capabilities and AI expertise driven by rf.TechLab and Ruder Finn’s AI Advisory Council, which has the potential to transform businesses in our rapidly growing marketplaces,” Larmon added.
Elan Shou, global chief growth officer and managing director of Ruder Finn Asia, commented, “Leveraging advanced AI technology, local insights, and global perspectives, we believe the most effective strategies seamlessly blend authentic storytelling with deep market expertise. This acquisition enhances our presence in key Southeast Asian markets through ERA’s exceptional local knowledge, positioning us to help clients thrive with campaigns that resonate across the region.”
