Arena India wins integrated media mandate for realme

India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch.

The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities across traditional, digital, and strategic partnership channels.

The account will be handled from Arena India’s Gurugram office. The appointment is aligned with Havas Media Network India’s Converged strategy, which integrates content, data, and commerce to deliver coordinated media solutions.

Zhang Tao, marketing head at realme, said, “We’re excited to deepen our association with Arena India and Havas Media Network. Their understanding of our brand’s ambition, consumer-first mindset, and ability to deliver innovative, converged solutions at scale made them the right choice. As realme continues to grow its footprint in India, we look forward to a partnership that builds strong brand narratives and drives business outcomes.”

Arena India, under the leadership of president Manish Sharma, has positioned itself as a specialist in media strategies for high-growth brands in a digital-first environment, with experience supporting new-age and challenger brands.

Mohit Joshi, chief executing officer at Havas Media Network India, commented, “realme is a powerful and progressive brand, and we are proud to take our partnership to the next level. Arena India’s integrated approach and sharp media thinking have been key to this win. This expansion reinforces our commitment to driving scale and effectiveness for one of India’s most dynamic tech brands.”

Uday Mohan, chief operating officer at Havas Media, added, “This is a significant win for us not only in terms of scale but also in terms of strategic importance. It demonstrates our ability to stay ahead of the curve with connected solutions, backed by data intelligence and category expertise. The mandate reflects our growing strength in managing complex, multi-platform mandates in a competitive landscape.”