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Smartphone brand Realme reaches 50M unit sales milestone: report

Shenzhen, China – Chinese smartphone manufacturer Realme has recently crossed the 50 million smartphone units sales, report from market research company Counterpoint said.

According to the report, the brand grew by 132% quarter on quarter (QoQ) and has also recorded a high level of quarterly shipments of 14.8 million units. 

Abhilash Kumar, research analyst at Counterpoint stated, “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries.

With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, Realme has emerged as the most resilient brand during and after the pandemic crisis,” Kumar also added, commenting on the brand’s trendsetting image that ‘clicks’ with the younger generation through design and affordable prices.

Expanding to 61 markets globally, Realme has since then been a popular brand choice, such as in India that saw 1 million smart individual audio devices purchases.

Sky Li, Realme’s CEO commented, “At Realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with.” 

The brand, founded in 2018, has since then diversified to other products including smart audio, visual, and lifestyle products.