Australia – MINI Australia has welcomed former F1 aerodynamicist and founder of Lune Croissanterie, Kate Reid, as the newest ‘Friend of MINI.’ This partnership coincides with the launch of the new MINI John Cooper Works high-performance models that are now available locally.
Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy. John Cooper saw the potential in the newly introduced classic Mini. He trusted his instincts and defied convention by integrating a more powerful engine, new brakes and sharper steering. In 1961, a legend was born and the modest family car is now a giant-slaying racer.
Speaking on her involvement in the campaign, Kate said, “MINI has been alongside me throughout every phase of my life. Dad’s 1974 Leyland Mini Clubman was the first family car I remember, and when I got my driver’s licence at 18, I immediately went out and bought myself the most perfect 1971 Mini K.”
She added, “In 2017 I took the leap and bought my first ever brand new car – a MINI Cooper S. For the past two years, I’ve been the proud owner of a MINI John Cooper Works. It’s safe to say I have a lifelong love affair with the brand, and I’m thrilled to make it official by becoming an ambassador.”
Meanwhile, Nikesh Gohil, head of marketing for Australia and New Zealand at MINI, commented, “Kate Reid’s journey is an inspiration to many. Her passion and commitment to excellence aligns perfectly with the love MINI owners have for the brand. Coupled with her extensive involvement in the world of Formula 1, Kate is the ideal ambassador for our high-performance John Cooper Works range. We are thrilled to welcome her as a key member to our ‘Friend of MINI’ program and look forward to the exciting developments ahead!”
