Philippines – Ellerton & Co. Public Relations agency has opened its regional office in the Philippines. The move aims to advance the agency’s aim to deliver impactful communication strategies in a fast-growing market.
As part of the expansion, the agency has also announced key senior hires in the country. Ellerton & Co. has appointed Gab Abeleda as regional director and Ariana Ubina as regional senior account manager.
Abeleda and Ubina are set to support the agency’s global clients with their efforts to expand in the Philippines. Ellerton & Co. assists its clients grow their presence not only in Metro Manila but in Cebu, Davao, and Cagayan de Oro.
Abeleda has over ten years of experience in strategic communications. Before the appointment, he served as vice president at FleishmanHillard Philippines. During his stint, he worked with brands such as Canva, Abbott, Unilever, and Lazada.
Meanwhile, Ubina brings eight years of experience in public relations within the industries of banking, insurance, and cybersecurity. She has worked with tech companies like LinkedIn, SES, Palo Alto Networks, BPI, and Unilever.
Besides helping global companies expand in the Philippines, it also positions itself as a partner for Filipino companies seeking to expand in other Southeast Asian markets.
Ellerton & Co. operates in the greater Southeast Asia market. Headquartered in Singapore, it also holds offices in Vietnam and Indonesia. The agency also has consultants in Thailand, India, and Hong Kong while collaborating with partners in China, the U.S., ANZ, and Europe.
Abeleda commented, “It’s an exciting time to join Ellerton & Co., and I’m thrilled to work alongside such a diverse and talented regional team. I look forward to leveraging our deep market insights to help brands in the Philippines and across Greater Southeast Asia achieve their business objectives through impactful communication strategies and build lasting connections with their audiences.”
“We are glad to welcome Gab and Ariana as we expand our presence in the Philippines, a dynamic market that is central to Southeast Asia’s economic growth. With their leadership, we are well-positioned to deliver impactful storytelling and strategic counsel not only in Metro Manila but also in emerging innovation hubs such as Cebu, Davao City, and Cagayan de Oro,” Oliver Ellerton, director at Ellerton & Co., said.
“Their deep expertise in strategic communications and track record of success in multi-channel engagement make them invaluable assets to our growing regional team,” Ellerton added.
Prayaank Gupta, executive director at Ellerton & Co., said, “Despite the challenges faced by the PR industry the past year, we’ve achieved a number of client wins and expanded our partnerships with existing clients, who continue to trust us with larger remits in terms of markets and services. By attracting top talent, we are well-positioned to deliver even more impactful results for our client partners.”
She added, “The Philippines presents an exciting market with tremendous potential, and we are delighted to attract and bring in some of the best local talent. Our goal is to double our local revenue and grow our regional team to 10 consultants by 2026.”
