India – Havells India Limited has tapped Bollywood star Vicky Kaushal for its latest campaign, which highlights the brand’s innovative grooming solutions for men and delivers the powerful message: #TakeChargeofYourLook.
Created by 82.5 Communications India, the new campaign features the Havells Super Grooming Kit and trimmer, designed to address the daily grooming needs of modern men. With customisable products offering precision and versatility, the campaign aims to highlight the simplicity and convenience of these tools while emphasising Havells’ focus on personal grooming.
The campaign includes two films. The first features a light-hearted moment highlighting the precision and ease of the Havells Super Grooming Kit, with Vicky Kaushal demonstrating effortless results. The second film shows Vicky advising friends on personal and professional growth, emphasising how grooming can boost confidence and unlock potential.
Chandana Agarwal, president of 82.5 North and East, said, “Personal grooming is an intrinsic part of self-expression, and our campaign with Havells aims to inspire individuals to own their look with pride. With Vicky Kaushal as the face of this campaign, we wanted to bring alive the idea that grooming is not just about looking good—it’s about feeling empowered to make a mark in every sphere of life.”
Preeta Mathur, ECD at 82.5 North, added, “#TakeChargeofYourLook is more than just a mantra—it’s a battle cry for self-expression. With Vicky Kaushal at the helm, our films show stories of him mentoring those who seek advice on how to win in their everyday lives and also see him play it smooth as you groom yourself.”
Through this campaign, Havells aims to highlight its commitment to providing advanced grooming solutions that help consumers confidently take control of their style. It emphasises grooming as a form of self-expression, empowering individuals to embrace their unique journey.
Deepak Bansal, SBU head—electric consumer durables at Havells India, said, “Young consumers today are trendsetters who value grooming as an extension of their personality. They are quick to embrace innovative products that align with their lifestyle. With our advanced grooming range, Havells caters to this growing segment, delivering grooming tools that are easy to use, efficient, and stylish. The ‘Take Charge of Your Look’ campaign, led by Vicky Kaushal, resonates deeply with this audience, inspiring them to adopt a confident and self-assured approach to grooming early on.”
Rohit Kapoor, EVP of marketing communications at Havells India, added, “At Havells, we’ve observed a growing demand for grooming solutions that are not just functional but also integral to shaping personal identity. Today’s consumers seek products that resonate with their aspirations for confidence and self-expression. With Vicky Kaushal, a style icon for the youth and a symbol of charisma, leading our ‘Take Charge of Your Look’ campaign, we’re bringing this vision to life. His relatability and appeal perfectly complement our innovative grooming range, inspiring consumers to embrace their individuality and redefine their style journey.”
