India – After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.
As one of India’s largest retail non-banking financial companies (NBFCs), Shriram Finance aims to be the most preferred financial services provider, offering a range of credit solutions, including loans for commercial vehicles, two-wheelers, cars, homes, gold, personal needs, and small businesses. This partnership with PHD will enhance visibility for its offerings, connecting with audiences nationwide and promoting financial inclusion.
PHD will concentrate on enhancing the brand’s market presence and cultivating stronger connections with India’s diverse demographics to drive sustainable, long-term business growth.
Central to the agency’s win is its innovative approach, ‘Intelligence.Connected,’ which integrates data, technology, and human expertise to drive effective business outcomes. Renowned for managing a premium roster of clients in the banking and financial services sector, PHD India leverages strategic thinking and creative innovation to deliver transformative results by harnessing the power of data and human-centric principles.
Speaking about the partnership, Monaz Todywalla, CEO of PHD India, shared, “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”
Elizabeth Venkataraman, ED and head of marketing at Shriram Finance, added, “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations, and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”
