Manila, Philippines – After two years serving as Ayala Corporation’s head of strategic communications, Gino Borromeo steps down from his post due to the organisation’s ‘broader redesign’.
In a LinkedIn post, Borromeo noted, “There are many feelings in my heart at the moment – disappointment, sadness, hurt, rejection, worry. And oddly, a strange sense of relief.”
In hindsight, the veteran also recounted being on the ‘other side’ of the redundancy exercises before, noting them as ‘difficult and ‘emotionally draining’.
“I also remember walking out of the room, hoping to never experience it as the receiver. So much for that hope,” he continued.
Borromeo joined the company in March 2024, building and working on Ayala’s overall reputation while handling its strategic communication opportunities both for external and internal audiences.
In the same post, he noted being open to opportunities while also expressing his gratitude for being part of the company, “It was a genuine privilege to be part of shaping the narrative of a storied business house at a very interesting time in its history. While learning from and being challenged by all kinds of extremely talented and bright people. For this, I will always be grateful.”
Ahead of joining Ayala Corp, Borromeo served as BBDO Guerrero’s chief strategy officer until 2024 and SM Supermalls’ VP for corporate strategy for more than four years.
