Singapore – Apparel brand UNIQLO Singapore is introducing its first touchpoint concept store, elevating customers’ shopping experiences. The new touchpoint store opens on June 13 at Velocity @ Novena Square in Singapore.
Boosting shoppers’ online-to-offline experience, UNIQLO’s touchpoint concept store allows customers to shop online and collect the items on the same day through the ‘Click & Collect’ service. After placing their orders on the UNIQLO app or website, customers can easily receive their items without delivery fees or minimum spend.
The touchpoint store features a space-efficient design, covering only 10% of the typical UNIQLO store. While optimising floor space, the brand offers a full range of products and services.
Reimagining the in-store experience of omnichannel shoppers, UNIQLO reinforces its commitment to delivering everyday wear in a smart and accessible way.
“The way our customers shop continues to evolve, and we’re committed to meeting them where they are: both online and offline. We’re proud to share that close to 50% of our customers choose to pick up their items in stores with our Click & Collect network, given its affordability and accessibility,” Cecilia Tan, e-commerce director at UNIQLO Singapore, said.
“The Velocity store is one way that we are combining the efficiency of digital with the accessibility of physical retail. Improving the way customers engage with LifeWear is all part of our commitment to delivering thoughtful, high-quality everyday wear to more people, wherever they are,” Tan added.
Since 2022, UNIQLO has collaborated with Cycle & Carriage Singapore to deliver all Click & Collect orders through electric vehicles.
