Singapore – The LEGO Group has unveiled an expanded Asia-Pacific regional hub in Singapore, now spanning more than 7,000 square metres across four floors and housing over 500 employees, marking its latest investment in world-class workplaces and regional growth.
The upgraded hub strengthens the company’s ability to attract top talent, foster collaboration, and deliver innovative play experiences to children across Asia-Pacific.
The expansion builds on more than a decade of presence in Singapore, which the company selected for its world-class infrastructure, stable operating environment, deep talent pool, and vibrant innovation ecosystem.
Claus Kristensen, SVP APAC at the LEGO Group, said, “Our people are at the heart of everything we do. This expansion is about creating a workplace that inspires creativity, collaboration, and a sense of belonging. Singapore provides the perfect environment for us to grow and innovate as we continue to deliver meaningful play experiences to consumers across Asia-Pacific.”
Designed around the LEGO Group’s global workplace principles of playfulness and inclusivity, the space includes an additional 1.5-floor expansion and features inspired by Singapore’s iconic playgrounds.
From a life-size LEGO Uncle Otter to Peranakan-inspired lunch boxes filled with LEGO bricks, the office aims to spark creativity and connection while supporting different working styles through activity-based Flex Office concepts, hybrid collaboration zones, focus areas, social spaces, well-being rooms, and parents’ rooms.
The opening was commemorated with a ribbon-cutting ceremony attended by Melissa Guan, Vice President and Head of Consumer at the Singapore Economic Development Board, Jakob Brix Tange, Ambassador of Denmark to Singapore, Loren Shuster, Chief People Officer at the LEGO Group, Lucia Cioffi, SVP and Chief Procurement Officer at the LEGO Group, and Claus Kristensen, SVP APAC at the LEGO Group.
Beyond its business operations, which include Business Service Operations, the Creative Play Lab, the LEGO Agency, Engineering & Quality, Commercial Strategy, Branded Channels, and Global Supply Chain and Procurement Operations, the company continues to invest in partnerships that promote Learning through Play.
These include collaborations with Playeum, Children’s Museum Singapore, and Science Centre Singapore, reinforcing its commitment to amplifying children’s voices and reaching more young people through the power of play.
