Marketing Featured APAC

WarnerMedia opens new regional hub in Singapore

Singapore – The global mass media and entertainment giant, WarnerMedia, has announced the opening of its new regional hub for Asia in Singapore, which is dedicated for markets in Asia except China and Japan. 

WarnerMedia’s new hub, which was officially opened on September 24, 2021 by Singapore’s Minister for Communications and Information (MCI) Josephine Teo, signals the full integration of its businesses in the region that includes Warner Bros., HBO, and Turner brands. It also houses the new streaming platform HBO Max, which is expected to launch in its first Asian markets in the future.

The new office is a sprawling 40,000 sq ft across two floors at Solaris in Fusionopolis, the city state’s media and tech business park. The modern space was designed by Singapore firm ID21 and incorporates a post-COVID and flexible work environment inspired by an ‘Activity Based Work’ strategy.

Clement Schwebig, WarnerMedia’s managing director for India, Southeast Asia, and Korea, believes that the new flagship office is more than just a new workspace, as it brings together the most incredible parts of their diverse business – from Harry Potter’s Wizarding World to Looney Tunes, Game of Thrones and Wonder Woman – under one roof for the first time.

“Here in Singapore, we have long supported a sizable ecosystem for the entertainment, broadcast, production, and licensing industries. From our new Singapore hub, we will continue with our ambitious plans for the region,” said Schwebig.

Moreover, WarnerMedia expects to substantially increase additional roles in Singapore in the coming years, including those in the technology field as the company increases focus on its direct-to-consumer streaming business led by Amit Malhotra, the managing director of HBO Max for Southeast Asia, India, and Korea.

“As we get ready to launch HBO Max in our first Asian markets, we’ll build on WarnerMedia’s legacy of incredible stories and introduce a brand-new streaming experience for our fans in the region. Our new office space in Singapore as a regional HQ will be the perfect backdrop for the innovative work to be done in the lead-up to our launch,” said Malhotra.

Meanwhile, on a tour of the office, Minister Teo also met with young Singaporean employees, who discussed their early experiences in the media industry. Joining her on the tour was Lew Chuen Hong, the CEO of Infocomm Media Development Authority of Singapore (IMDA).

Hong commented, “We are excited that Singapore is home to WarnerMedia’s new Asian Hub. There is tremendous potential in this region, and the new Hub signals the central role that Singapore plays in WarnerMedia’s expansion plans.”

Marketing Featured Southeast Asia

Hill+Knowlton Strategies unveils new appointees for SG regional hub team

Singapore – Hill+Knowlton Strategies (H+K), a global public relations consulting company, has appointed two key senior hires to strengthen its regional hub capabilities in Singapore.

The new hires are Jason Cheang, the new director of integrated communications, and Vylvianne Devajothi, the new regional PR services lead. Both will report directly to Matthew Briant, the head of H+K’s I+C Hub in Asia and managing director of H+K Singapore.

Cheang has previously worked as the head of digital for the Metia Group teams in the Asia Pacific and Japan. He specializes in digital strategy, creative ideation, and experiential events, which enabled him to work with various companies and government clients, such as the Singapore Tourism Board, Ministry of Transport, and GovTech, as well as Singtel, among others. Cheang will now be responsible for the H+K Asia’s Innovation + Creativity (I+C) Hub, bringing with him his sixteen years of experience in digital strategy and marketing communications.

Meanwhile, Devajothi previously led integrated communications for corporate clients across PR and social at Havas Singapore. She specializes in PR, digital, social, and offline, with a focus on content strategy and distribution, and has worked with different brands, such as Nikon, Philip Morris International, and Singapore Management University, as well as Roche Diagnostics, among others. Devajothi brings with her almost a decade of experience in the consumer and enterprise technology sectors across both the Asia Pacific and the US.

The H+K’s regional hub in Singapore aims to build a team that will drive forward regional consistency while being aligned with local market nuances, and helps brands to communicate effectively.

Commenting on the two new appointments, Briant said, “I am thrilled to have these two accomplished individuals join our regional Hub team. At H+K, we put creativity and team culture at the heart of everything we do. I am confident that this further strengthening of our regional capabilities will drive greater value for our clients through consistently delivering the highest standard of creative and strategic communications across Asia.”

Meanwhile, HS Chung, the president of H+K Asia, also shared that having Cheang and Devajothi onboard underlines their ambition to aggressively pursue growth and focus on creating leading-edge offerings for their clients across the region. 

“Our Innovation + Creativity Hub has been successfully providing our regional clients with Podcasting and Multi-Platform Measurement services particularly in these times among others. By bringing on board these talented minds, I look forward to strengthening our capabilities by implementing customer-centric solutions ensuring purpose and excellence at the center,” added Chung.