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Technology Featured ANZ

AU-based conversational agency Versa launches global-first navigation-less website

Australia – Global digital and conversational agency Versa in Australia has launched a navigation-less and bot-activated website – https://versa.agency, which utilizes AI-powered conversational bot technology, allowing visitors to ask for what they want using voice or text, without having to search for it.

Versa.agency is the first website to dynamically present relevant content based on an ongoing conversation with the website visitors. It delivers a human-centered experience through a digital concierge, which puts the power of search into the users’ hands and immediately creates a two-way conversation by asking visitors to type in their questions as soon as they arrive via chat or voice-enabled platform. 

According to the agency, the benefits of a navigation-less website include eliminating drop-down menus and tabs, and endless scrolling, making it easier for users to find what they want quickly by directing them to the information they are looking for. Brands can also deliver hyper-personalized experiences, content, and information, as well as deals without the need for users to login. 

Kath Blackham, the CEO of Versa, shared that AI-powered conversational tech addresses the challenge of impatient website users who have become conditioned to expect instant access to information.

“People now expect a seamless experience from websites, apps, and products. Navigation-less websites give brands the ability to create two-way conversations with customers and allow brands to collect and mine better data to address their customers’ needs more accurately. Voice navigation also has the potential to reach more people through the greater accessibility by being able to simply ask for what you want in your own words, regardless of language, literacy or ability,” said Blackham.

The website experience developed by Versa enables targeted and accurate recommendations through AI’s ability to interpret, understand, and provide relative content instantly, to further increase accuracy as the user clarifies their needs throughout the duration of the conversation.

The rich data and insights are continuously gathered and refined, allowing analysts to better understand what users are searching for rather than aggregating irrelevant data. The SEO is also enhanced by replacing rigid drop-down menus and tab structures with the ability to deploy new content and unlimited pages quickly, all with unique SEO strategies.

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Main Feature Marketing Partners APAC

MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’

Singapore – Virtual learning has long been in learning institutions’ blueprint for educational provision, but the emergence of the pandemic has surged the need for online channels at an unprecedented level. This further pushes every aspect of university operations, including its student admissions, recruitment, and retention efforts to assume a digital environment, hence necessitating institutions to reevaluate and rethink their digital marketing strategies. 

This April 13, APAC-wide marketing and advertising news platform, MARKETECH APAC, gathers a panel of experts from the region to discuss and present the current challenges and opportunities in today’s digital and online marketing landscape of higher education institutions. 

Titled the ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’, the webinar will lay out and touch on the pillars of creating an intelligent and inspiring digital experience for students through a university’s most valuable asset – its online portal. 

To start off, the panel includes Monica Hong, Australian Catholic University’s digital marketing national manager, where the group will discuss how universities can best evolve their website and digital experience, one that would effectively attract potential enrollees and retain existing students. Joining her are top digital marketing executives, global SaaS solution Siteimprove’s Vice President for the Asia Pacific and Japan (APJ), Gabriel Ponzanelli, and its Digital Marketing Consultant Rick Elenbaas.

The expert line-up will steer the dialogue on the ways learning institutions can maintain agility to overcome common industry pain points. Furthermore, the webinar will present on the crucial features of high ed web strategy, the different ways of effectively gauging campaign success, and how schools can identify and fix the roadblocks in the bid to deliver a highly encouraging, inspiring, and informative digital experience. 

Ponzanelli leads the APJ sales and marketing teams in Siteimprove, and carries with him over 20 years of experience in traditional and digital marketing across agency and corporate sides. Elenbaas, meanwhile, has worked in Sydney’s digital landscape for the past 10 years, building a wealth of knowledge within the fields of SEO and Analytics, having worked with clients like Toyota Australia, Woolmark, and Pizza Hut, as well as Richardson & Wrench and Real Insurance.

Meanwhile, Hong boasts of 12 years of experience. In her role at Australian Catholic University, a public university in the country with seven campuses, she takes the helm of the institution’s advertising and marketing portfolio.

Shaina Teope, MARKETECH APAC’s regional editor, who will be moderating the webinar commented, “Universities’ online portals have long been an entryway for students to obtain a peek of what they would call home for the next four years or so of their lives, a place to immerse themselves in academic enlightenment, and holistic transformation in braving the real world.”

“Through this webinar, universities across the Asia Pacific and beyond will not only receive a refresher on the most effective digital marketing strategies to attract enrollees and achieve student retention, but will also learn amid changing times, how to be the fort by which talented and brilliant individuals will build their future career around,” added Teope. 

In partnership with Siteimprove, the virtual event will take place live on April 13, Tuesday, and will simultaneously be broadcast at the following timezones: 11 am SGT, 1 pm AEST, and 3 pm NZST. 

There is no better time for universities’ marketing teams to rethink and recalibrate their web and digital marketing execution plans. All marketing, communications, digital, and user experience professionals of universities’ marketing teams across the APAC region are invited to attend the virtual event. You may sign up for the webinar here.