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Platforms Featured Southeast Asia

Entropia EXR, PepsiCo create AR experience — all within a bottle

Kuala Lumpur, Malaysia – Food and beverage company PepsiCo in Malaysia has partnered with Entropia’s extended reality arm EXR in creating an augmented reality (AR) concert experience all within a Pepsi bottle, featuring Malaysian singer and actress, Siti Nordiana (Nana), together with the winners of its #PepsiBoldTalent TikTok challenge.

Malaysian consumers can access the AR concert by activating the AR camera at pepsiARconcert.com, which will be available from 16 April 2021. Users will need to pick up a bottle of Pepsi Black Raspberry, and when the AR camera gives them the prompt on their phone screen, they can scan the bottle for the AR Pepsi bottle to load and the concert will play.

The earlier #PepsiBoldTalent was launched to residents of Malaysia 13 years old or above, challenging them to submit a 15-second video on TikTok showing their best talent. The contest winners who will be gracing the AR concert are Bell – a dancer, Syafeek – a singer, and Aidil – a freestyle footballer, whose audition videos amassed viewership close to 1.4 million views each.

According to Jennifer Lee, beverage marketing lead at PepsiCo Malaysia, the newest AR campaign speaks to the company’s objective of a renewed, innovative approach to engaging with Pepsi fans, as today’s consumers want to connect with brands in an instant and feel an immediate impact.

“Together with Entropia, we shifted our focus and unlocked unfamiliar yet entertaining territory with this campaign. Most brands in Malaysia have yet to tap into AR, the new exciting channel of marketing and communications. Pepsi decided to take the tech to the next level, by bringing a concert right to the homes of our most loyal fans,” Lee stated.

Meanwhile, Ramakrishnan CN, partner at Entropia and head of EXR commented that the newly-launched AR experience is a testament to the agency’s commitment to reinventing the ways brands strategize their communications and more so for an experiential bold brand like Pepsi.

“We believe the future of brand experiences is fluid and atemporal where all touchpoints should have a branded extended reality layer over them. The iconic Pepsi bottle was the best place to provide the experience like no other, using AR tech and deliver Malaysia’s first augmented reality concert in a bottle,” he added.

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Marketing Featured Southeast Asia

TaskUs’ upcoming virtual concert gets fans chance to meet PH actor James Reid

Bohol, Philippines – IT service management company TaskUs is hosting a virtual concert to officially launch its site in the country’s province of Bohol, situated in Tagbilaran City. To bring much excitement to fans, it has partnered with popular millennial actor in the country, James Reid, where ten attendees will be given a chance to virtually meet the actor after the concert proper.

Titled ‘TaskUs Dibs: James Reid’,the digital event will be streamed via TaskUs’s social media accounts starting at 6 pm on February 26, 2021. Reid will be performing hit songs ‘I Know You Care’, ‘16B’, and ‘Fiend’. 

The new TaskUs site in Bohol is the ninth site of the company globally, and will begin to use TaskUs’ remote work model, Cirrus.

TaskUs-Bohol-New-Site
Snippets of the new site of TaskUs located in Tagbilaran City, Bohol (Photos from TaskUs)

“TaskUs has a reputation for offering unrivaled amenities and benefits to attract and retain outstanding front-line talent, and the upcoming site in Bohol will be no different. The site is poised to offer extraordinary recreation areas with vibrant color schemes, eye-catching architectural features, places for mindfulness and relaxation, collaborative spaces and fun zones stocked with gaming equipment and kiosks,” the company said in a press statement.

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Marketing Featured Southeast Asia

PH telco Smart to welcome 2021 with star-studded year-ender concert

Manila, Philippines – Local telco giant Smart is hosting a year-ender concert titled RESET 2021, a welcome to the incoming year through original Filipino music (OPM) from some of the country’s well-known OPM personalities.

RESET 2021 will be graced by performances from artists Bamboo, The Itchyworms, Unique Salonga, as well as R&B artist Kiana Valenciano, alternative rock band She’s Only Sixteen, and disc jockeys Ace Ramos and MC Pao Avila.

The year-ender concert is a prelude to the telco’s ‘GigaFest’, a whole season of celebration featuring world-class entertainment, esports tournaments, digital innovations, promos, and freebies to give back to all loyal and new Smart subscribers all over the country, including their latest raffle promo GIGAMANIA that gives Smart users a chance to win smartphones, free data and P1M cash during the weekly draws.

“After a most challenging year, we are one with our nation in hoping for a brighter and better 2021. This is the time to find our footing once again, rise together, and #OWN2021 with a sense of renewed purpose,” said Jane J. Basas, SVP and head of consumer wireless business at Smart

Prior to this virtual concert, Smart has hosted several online concerts, including Dua Lipa and her “Studio 2054” last November, and the 2020 Mnet ASIAN MUSIC AWARDS (2020 MAMA) earlier in the month.

RESET 2021 will be streamed live on Smart’s YouTube channel on December 31, and will be available for simulcast on local channels TV5 and Cignal on the same date at 10:40 pm.