Tag: vietnam
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Ho Chi Minh, Vietnam – MINISO has launched its first MINISO FRIENDS store in Ho Chi Minh City, introducing an IP-led retail format as the brand marks a decade in the Vietnamese market. Located at Van Hanh Mall, the store represents MINISO’s latest concept, built around character-driven merchandising...
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth” tagline, aiming to engage a younger audience. For decades in Vietnam, “Mượt như Sunsilk” (Smooth as Sunsilk) has evolved beyond a brand line...
Vietnam – Apple has teamed up with Vietnamese hip-hop artist MCK for the release of “HVL”, a 360-degree album trailer shot entirely on iPhone 17 Pro as part of its latest Shot on iPhone campaign. Directed by Vietnamese creative director Phương Vũ (Antiantiart) in collaboration with TBWA\Media...
Vietnam – Omnicom Media (OM) has been named media agency of record for Nord Anglia Education in Asia, supporting the education group’s shift to a centralised marketing model and unified regional media strategy. The appointment follows a competitive pitch process. Led out of Vietnam, the remit covers...
Ho Chi Minh, Vietnam – Hakuhodo International Vietnam has reshuffled its senior leadership, appointing a new ASEAN Regional Chief Operating Officer and naming a successor to lead its Vietnam operations, in a move aimed at tightening integration across Southeast Asia. Effective 18 March 2026, Naoyuki...
Ho Chi Minh City, Vietnam – About 81% of Vietnamese travellers say they are likely to use artificial intelligence (AI) to plan their next trip, the highest rate in Asia and well above the regional average of 63%, according to a new report by Agoda. The report identifies Vietnamese travellers as the region’s...
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation. According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
Southeast Asia – Jollibee Foods Corporation has confirmed that its subsidiary, Highlands Coffee, is evaluating a potential initial public offering (IPO) in Vietnam, following earlier reports that the coffee chain was exploring a listing valued at between US$300m and US$400m. In a disclosure, Jollibee...
Hanoi, Vietnam – Vietnam took a regional first on 1 March by bringing a wide-ranging artificial intelligence law into force, regulating the use, development, and deployment of AI systems across the country, as AFP reported. The National Assembly approved the legislation in December, framing AI oversight...
